Social Media Marketing Advantages And Disadvantages (2022) (2023)

Social Media Marketing Advantages And Disadvantages (2022)

Table of Contents

  • 1 What Is Social Media in Marketing?
  • 2 What Are Social Media Marketing Advantages and Disadvantages?
  • 3 Disadvantages of Social Media Marketing
  • 4 Social Media Marketing How-To

The benefits and importance of social media marketing cannot be denied and should not be overlooked. If you’re interested in learning more about the many social media marketing advantages and disadvantages, stick around.

We will discuss what social media marketing is, how it can benefit your company, and explain the merits and demerits of social media marketing.

With 3.5 billion social media users worldwide, you have 3.5 billion reasons to build a marketing strategy around social media. It is not surprising that 73% of marketers have found success when using social media in their marketing strategies.

You can too, if you approach it the right way.

What Is Social Media in Marketing?

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In the plainest terms, social media marketing is when a brand makes use of social media platforms to connect with its audience.

Social media can help to grow sales, drive traffic to websites, build your brand and create lasting relationships between you and your customers.

It can become quite a complex marketing strategy, with social media listening, content creation, data analysis and follower engagement.

You will find that the most important social media platforms in 2020 are Twitter, Facebook, Instagram, YouTube, Snapchat, Pinterest and LinkedIn.

We look more closely at this topic in our article, ‘Most Popular Social Media Platforms To Use For Marketing’. We highly recommend that you take the time to read it over a fresh cup of coffee.

If you want to know more about what social media marketing is, check out our in-depth discussion, ‘Social Media Content Marketing guide.

What Are Social Media Marketing Advantages and Disadvantages?

We will now take a look at what you can gain from social media marketing. Also, we’ll discuss what some of its negatives are.

We’ll start with the positives.

Of course, the most obvious social media marketing advantage is the sheer number of people you will be able to reach. Since that goes without saying, we won’t discuss it too much.

Just know that you have the potential to reach a large part (if not all) of your target audience through social media.

Reaching customers through ‘old school’ advertising such as pamphlets and TV or newspaper ads isn’t as successful anymore.

With social media marketing, ads feel more organic and less ‘salesy’. Your customers are more likely to react positively when they see your brand on their social feeds instead of during the ad break in their favourite show.

With that said, let’s get to the reason why you’re here – the many social media marketing advantages.

(Video) Benefits of Social Media Marketing in 2022 | Advantage and Disadvantage of Social Media Marketing

Better Customer Satisfaction

When marketing for social media, you’re marketing specifically for your customers. That means the advertising will speak more directly to your target audience.

Although many of us won’t admit it, humans love positive attention. Your potential customers want to feel acknowledged and social media makes it possible.

Never underestimate the value of good customer service.

When you can react to questions and concerns directly, people will feel more connected to your brand.

They will feel like they matter and that is what customer satisfaction is all about. Being able to quickly reach out to your audience is immensely beneficial.

You can let people know that you genuinely care about them and their experiences. This will create a positive experience and your brand will grow in popularity.

Brand Awareness Is Improved

Since so many people are using social media, they are much more easily introduced to your brand.

When you share quality content and your customers are exposed to it, your brand awareness will increase.

And if you give those customers a good experience, they will start to share it with their friends – one of the benefits of social media.

More shares and likes will increase your brand recognition and you won’t have to fork out thousands for the marketing!

Once people start talking about you on social media, liking your posts and sharing them, you’re getting free exposure.

With this exposure, your brand will reach more awareness than you could have gotten with old school marketing. On top of that, it happens a lot quicker because the social media world is a fast-paced one.

Gain Better Market Insights

Another social media marketing advantage is gaining insight into your industry. When a company knows its market, its success rate increases vastly.

That’s because you know what your customers want, why they want it and how they want it.

With market insight, a company knows the interests, opinions and needs of their customers. That kind of knowledge helps to build social media marketing strategies that really work.

It is much easier to gain market insight thanks to the many tools available on social media. With analytical tools such as Facebook Analytics and Agora Pulse, you gain a wealth of knowledge.

Social Media Marketing Advantages And Disadvantages (2022) (2)

Monitoring and sharing tools such as SocialOomph is great for boosting your productivity. And SocialPlanner is one of the best social media content planners and marketing tools that you’ll find today.

You really don’t have an excuse to not have great insight into your market and how to tap it effectively.

It’s Very Cost-Effective

Marketing on social media can be surprisingly cost-effective, especially if you do it right.

(Video) The Best Advantages Of Social Marketing |Benefits of social media marketing in 2022 |

Signing up for Facebook, Twitter and the other platforms is easy, free and poses no risks. We do recommend that you learn more about the social media platforms because they are very different.

While one marketing strategy could be very successful on Twitter, it won’t work as well on Facebook, for example.

Once you have enough knowledge about what works on which platforms, you will find that it’s not as expensive to use.

You can expect to pay for advertisements but with the high return on investment (ROI) rate social media marketing offers, it’s much more cost-effective than traditional marketing.

Our ‘Social Media Marketing Tips To Help You Grow Your Business in 2020’ article is a great place to start if you want to learn more.

Inbound Traffic Is Boosted

Social media marketers know that inbound traffic is vital for the success of a company. This is when you attract potential customers even before they’re ready to buy.

Inbound marketing is considered one of the best ways to take people from being strangers to being loyal customers.

One of the advantages of social media that is great for your sales funnel is inbound traffic. When people react to your call to action and land on your web page, they go from ‘interested’ to ‘customer’.

Of course, you need to have the right content and marketing strategy for this to happen. But once you’ve got the traffic, you’ve won part of the battle.

Give your audience valuable and engaging content and your traffic will increase.

Disadvantages of Social Media Marketing

It is only normal for even the most popular marketing strategy to have drawbacks. The important thing is to be aware of them.

That way, you can do your best to avoid the negatives and enjoy the positives. In the end, you will find that the pros of social media outweigh the cons.

Time-Consuming Process

Although social media marketing advantages include being affordable, it can swallow up a lot of your time.

There is a lot of content to be found on the internet. A lot, as in A LOT. Google processes over 40,000 searches every second.

And if you’re doing things right, your content will show up in the search results. With that said, you need to create interesting and fresh content regularly.

Consistency is key and that means you’ll be creating new content, and doing on-going research all the time.

Frequently sharing new content takes up a lot of time so it can be very time-consuming.

Competitor Exposure

Using social media for marketing means everyone can see your content. This, unfortunately, includes your competition.

On the flip side, you’re also able to see what competitors are doing and learning from them.

(Video) Benefits of Digital Marketing in Hindi (2022) | Advantage and Disadvantage of Digital Marketing 2022

There isn’t really much you can do about this. Simply focus on all the social media benefits and doing your best.

Qualified Staff Are Needed

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If you want to focus on your important business matters, we highly recommend that you hire staff.

Your staff will be able to create your content and run your social media accounts. But, you need them to be competent and able to do the work.

Using social media for business purposes isn’t the same as when it’s for personal accounts.

You will likely have to provide your staff with the right tools, internet connection and whatever else they may need.

Naturally, you’ll have to pay them decent wages as well, which could be costly if your team is big.

Brand Name Is Vulnerable

A very big social media disadvantage is that it is easy to tarnish the good name of a company.

If negative information gets shared on social media, it can spread like wildfire. The public will see it and sometimes they’ll take part in the negativity.

Potential customers will be deterred from dealing with you. When something like that happens, you have to react immediately.

Swift reaction could save your company. Make sure that you are always professional and handle negativity with care.

Slow Return On Income Results

Marketing a business on social media is a long-term investment. It is a successful and effective strategy but it takes time. The ROI (return on income) is great but timely.

The benefits of social media are many (as you’ve seen) but fast results aren’t one of them. You should not expect overnight results when marketing by social media means.

Social media, for marketers, is all about creating plans that will show great results over a long period. It takes dedication and determination and a lot of time.

But you will not regret that you use social media for your business.

Now that you’ve got a clearer picture of the benefits of social media (and the social media disadvantages) we’ll discuss the ‘how to’ of this marketing strategy.

Social Media Marketing How-To

Social Media Marketing Advantages And Disadvantages (2022) (4)

Now, let’s discuss how to use social media in your digital marketing strategies. We know you’re eager to get started so we’ll keep it brief.


You need to have goals and they need to make sense for your business. When it comes to digital marketing, there is no ‘one-size-fits-all’ solution.

You need to use social media in a way that is sensible and logical. Just going out there and posting memes or funny videos won’t get you very far.

When you come up with your marketing plans, you need to know what results you want for your business.

(Video) Social Media Marketing advantages and disadvantages

Do you want better brand loyalty? Are you hoping to boost awareness and offer more engaging customer service?

Whatever your business goals are, be realistic. We suggest that you start with small objectives.

You can gradually build on them and create more goals as your social media following grows. Give yourself time to learn what works for your customers and what doesn’t.

Target Audience

It is impossible for a business to cater to customers if they don’t know them. Do proper and thorough research into who your target audience is.

Use social media analytics tools and market to your customers, not past them.

Your customers want to know that your business is not only about making money. Show your human side and connect with your audience.

Get to know the people that are interested in your products or services. When you do, you’ll be able to give them exactly what they want. It’s a win-win situation.

Determine Metrics

You’ve got your business goals, now you need to know how to measure your progress. There are many metrics that will help you keep track of how your marketing strategy is doing.

In general, you need to closely watch your business’ reach, engagement, clicks and shares.


You need to create and curate content that will interest your customers. You have to come up with content that they want to view and it needs to be interesting.

Do market research about your audience. Find out what is important to them. Is it customer service? Then focus on creating content that addresses your relationship with your customers.

If they want to know more about how your kind of product or service works, share detailed information with them. The content you share has to be 99% about your audience and 10% about your brand.

When you create content that makes your audience feel valued and involved, you will improve brand loyalty – always a good thing.

You don’t have to create all your content yourself, you can curate content from other sources. As long as it’s relevant and reliable, you can use anything. Of course, there are some rules to follow but it’s not too complicated.

Check out ‘Top 10 Content Curation Strategies To Make The Most Of In 2020’ for more on this.

It is important that your content isn’t boring or uninteresting, but you’ll understand how to do this as you create content.


There you have it – the advantages and disadvantages of social media marketing. It is very easy to get started. It is also easy to get carried away and start making mistakes.

But as long as you have a well-thought-out plan and stick to it, you’ll see only the benefits of social media.


Is social media marketing Effective in 2022? ›

Social media is an indispensable marketing channel. Methods for capturing online users' attention continue to proliferate in 2022, and taking advantage of the most popular trends on various social platforms is a great way for marketers to reach target audiences and expand awareness of their brands among new audiences.

What are the advantages and disadvantages of social media marketing? ›

What are the Advantages and Disadvantages of Social Media Marketing?
Advantages of Social Media MarketingDisadvantages of Social Media Marketing
Less Technically ChallengingSlow to Achieve ROI yet Time-Consuming
Relatively low to no cost (compared to other digital marketing strategies)Easy to Start – Difficult to Master
14 more rows
6 Jan 2020

What is the future of social media 2022? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

What are the best strategies for social media marketing in 2022? ›

Social media marketing — build a strategy for 2022 and beyond
  • Set strategic goals and establish metrics.
  • Identify and research your target audience.
  • Choose the right social media channels.
  • Create content that is targeted, compelling, and engaging.
  • Set up a social media calendar.
  • Don't forget to check on your competitors.
5 Aug 2022

How social media can be used for business 2022? ›

Collaborate With Other Brands

One of the most effective things you can do in 2022 is invest in your social media strategy. A strong online presence coupled with engaging content will not only boost the reputation and credibility of your company and brand, it will eventually increase your bottom line.

Why is social media important 2022? ›

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

What is new in social media marketing? ›

Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them.

How effective is social media marketing? ›

One of the reasons social media marketing is so effective is the fact that digital consumers spend 2.5+ hours on social platforms daily. That means, for nearly three hours a day, you have a chance to reach your target customers with your products and services.

What are the tips for social media marketing success? ›

5 Tips to Successful Social Media Marketing
  • Create a Strategy. Each platform needs its strategy. ...
  • Be Consistent. While posting consistency depends on the platform, posting content regularly is always a good rule of thumb to follow. ...
  • Create Engaging & Interesting Content. ...
  • Engagement. ...
  • Track and Analyze Metrics.
1 Mar 2022

What will be trending in 2022? ›

The Fall 2022 Trends Vogue Editors Are Shopping Now
  • Ultra-Baggy Denim. Balenciaga cotton baggy jeans. ...
  • Leather Jackets: The Epitome of Cool. ...
  • Punk Prep. ...
  • Saturated and Strokable Knits. ...
  • Bigger, Better Bomber Jackets. ...
  • The White-Tank-and-Blue-Jean Formula. ...
  • Floor-Skimming Hemlines. ...
  • Tailored Waistcoats.
19 Aug 2022

What are some social media challenges? ›

Top 21 Social Media Challenges
  • Social media Challenges #1 – Doodle Challenge.
  • Social media Challenges # 2 – Don't Rush Challenge.
  • Social media Challenges #3 – Don't Leave Me Challenge.
  • Social media Challenges #4 – Drop Challenge.
  • Social media Challenges #5 – Dalgona Coffee Challenge.
6 days ago

Which marketing platform is best? ›

Top All-in-one Marketing Platforms
  • HubSpot.
  • Marketo Engage.
  • MailChimp.
  • SharpSpring.
  • Keap.
  • SendinBlue.
  • Zoho.
  • Pardot.
20 Oct 2021

Why is social media so effective? ›

Building an effective social media presence helps you to reach out and create positive interactions, with each interaction building on the last. Even if your click-through rates are low, social media simply increases the number of opportunities your business has to reach out and target new customers.

Why social media strategy is important? ›

A social media strategy will help you map out a plan to stand out from the crowd, build an audience of activated and informed followers, and create an environment where you can take leads and massage them through the buying cycle, from awareness to consideration to purchase phase.

What are 7 advantages of social media? ›

Here's a quick summary:
  • It's cost-effective.
  • It provides authenticity.
  • It compliments advertising.
  • It fosters your creative voice.
  • It provides a forum for customer care.
  • It builds engaged communities.
  • It helps search engine optimization.
12 Oct 2020

What are the five core pillars of social media marketing? ›

Then, you'll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.

What is unique about social media marketing? ›

In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

What are 5 negatives of social media? ›

The negative aspects of social media
  • Inadequacy about your life or appearance. ...
  • Fear of missing out (FOMO). ...
  • Isolation. ...
  • Depression and anxiety. ...
  • Cyberbullying. ...
  • Self-absorption. ...
  • A fear of missing out (FOMO) can keep you returning to social media over and over again. ...
  • Many of us use social media as a “security blanket”.

What is the biggest disadvantage of social media? ›

The more time spent on social media can lead to cyberbullying, social anxiety, depression, and exposure to content that is not age appropriate. Social Media is addicting.

Is social media beneficial or harmful? ›

Although there are important benefits, social media can also provide platforms for bullying and exclusion, unrealistic expectations about body image and sources of popularity, normalization of risk-taking behaviors, and can be detrimental to mental health.

What are the 10 advantages of social media? ›

TOP 10 Social Media Advantages:

Build Relationships. Increase Your Visibility. Boost Organic Visibility. Increase Website Traffic.

What are the advantages and disadvantages of using social media for business? ›

Social media can be a useful tool for businesses, bringing advantages such as engaging with your audience and boosting website traffic. However there can also be disadvantages, including the resources required and negative feedback.

Why do people use social media 2022? ›

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47.6 percent of internet users list this as one of their top uses of social media.

Is Facebook still relevant for business 2022? ›

Facebook advertising is still relevant in 2022. Leaving Facebook out of a paid social media strategy means losing out on its huge user base, market share, and technological capabilities.

What do you think will be the key trend in social media marketing for 2022 Why? ›

Social Media Trends in 2022

TikTok will dominate the social media space. Reaching new audiences will become the number one social media goal for businesses. Companies will make more dedicated social media hires. Augmented Reality will become consumers' preferred way to try-on products and interact with brands.

How often should you post on social media 2022? ›

It is generally recommended to post 1-2 times per day, and no more than 3-5 times per day. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Did you know facts about social media marketing 2022? ›

Social media usage statistics

As of January 2022, there are 3.96 billion total social media users across all platforms. The average person bounces between seven different social networks per month. The amount of time adults use social media across all platforms is now higher than ever — 95 minutes per day.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

Who uses social media the most age 2022? ›

Globally, social media users who identify as female spend more time on social platforms than those who identify as male. In fact, females aged 16 – 24 spend the most overall time on social media (3 hours and 13 minutes a day, on average).

What are the best strategies for social media marketing? ›

10 Social-Media Marketing Strategies for Companies
  • Start using chatbots. ...
  • Create a personalized experience for your customers. ...
  • Create an efficient content marketing strategy. ...
  • Create a community for your audience. ...
  • Jazz up your profiles with a diverse content strategy. ...
  • Use brand advocates.
1 May 2017

What type of content works best on Facebook 2022? ›

There's no disputing it: video is the champion of all content on Facebook. In fact, video performs better than any other form of content on the platform. Videos are incredibly engaging, they promote interaction, and they're highly shareable.

Is Facebook worth marketing on? ›

So if you want to use Facebook to reach a wider audience, generate new leads and convert more customers - Facebook ads are 100% worth it. In fact, Some companies need to invest in highly organised campaigns with well-produced creatives to stand out from their competition.

What is new in social media marketing? ›

Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them.

What will be trending in 2022? ›

The Fall 2022 Trends Vogue Editors Are Shopping Now
  • Ultra-Baggy Denim. Balenciaga cotton baggy jeans. ...
  • Leather Jackets: The Epitome of Cool. ...
  • Punk Prep. ...
  • Saturated and Strokable Knits. ...
  • Bigger, Better Bomber Jackets. ...
  • The White-Tank-and-Blue-Jean Formula. ...
  • Floor-Skimming Hemlines. ...
  • Tailored Waistcoats.
19 Aug 2022

Which social media platform is best for my business? ›

15 of the Best Social Media Platforms for Your Business in 2022
  • 1) Google My Business Google Business Profile (f.k.a. Google My Business) 5 billion. ...
  • 2) Facebook. 2.91 billion. ...
  • 3) YouTube. 2.562 billion. ...
  • 4) WhatsApp. 2 billion. ...
  • 5) Instagram. 1.1478 billion. ...
  • 6) WeChat. 1.263 billion. ...
  • 7) TikTok. 1 billion. ...
  • 8) Facebook Messenger.
2 May 2022

What makes great social content? ›

The easiest way to create content for social media is by repurposing user-generated content. User-generated content is great for two reasons – it engages your audience and it creates greater brand awareness. Such content may include guest posts, images, videos, online reviews, or even testimonials.

What makes a good social media post? ›

Keep your content and social posts positive (not to be confused with happy), and ensure they're easy for your audience to consume. And look to add images, videos and CTAs to increase your content's effectiveness - and drive measurable results.


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