How to Do Keyword Research for SEO: A Beginner's Guide (2022)

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

How to Do Keyword Research for SEO: A Beginner's Guide (1)

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website.

What is keyword research?

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Why is keyword research important?

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

In addition, in the inbound methodology, we don't create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us.

This all starts with keyword research.

For an inside look into how Arel="noopener" target="_blank" hrefs can aid you in your SEO keyword research, check out our case study and exclusive interview here.

Conducting keyword research has many benefits, the most popular reasons being:

Marketing Trend Insight

Conducting effective keyword research can provide you with insights into current marketing trends, and help you center your content on relevant topics and keywords your audience is in search of.

(Video) Keyword Research Tutorial: 3-Step Process (for Beginners & Pros)

Traffic Growth

When you identify the best fitting keywords for the content you publish, the higher you'll rank in search engine results — the more traffic you’ll attract to your website.

Customer Acquisition

If your business has content that other business professionals are looking for, you can meet their needs and provide them with a call to action that will lead them into the buyer journey from the awareness stage to the point of purchase.

By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that most people in your audience want answers to.

Keywords vs. Topics

More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day.

And to some extent, this is true, but in the eyes of an SEO professional it’s a different approach. Rather, it's the intent behind that keyword, and whether or not a piece of content solves for that intent (we'll talk more about intent in just a minute).

But that doesn't mean keyword research is an outdated process. Let me explain:

Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. The operative term here is topics — by researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content on. Then, you can use these topics to dictate which keywords you look for and target.

Elements of Keyword Research

There are three main elements to pay attention to when conducting keyword research.

1. Relevance

Google ranks content for relevance. This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers' needs. In addition, your content must be the best resource out there for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web?

2. Authority

Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signals and backlinks. If you're not seen as authoritative in the space, or if a keyword's SERPs are loaded with heavy sources you can't compete with (like Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional.

3. Volume

You may end up ranking on the first page for a specific keyword, but if no one ever searches for it, it will not result in traffic to your site. Kind of like setting up shop in a ghost town.

Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences.

How to Research Keywords for Your SEO Strategy

I'm going to lay out a keyword research process you can follow to help you come up with a list of terms you should be targeting. That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.

Step 1: Make a list of important, relevant topics based on what you know about your business.

To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.

If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas — what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example — selling marketing software (which happens to have some awesome SEO tools... but I digress), you might have general topic buckets like:

(Video) Keyword Research Tutorial: From Start to Finish

  • "inbound marketing" (21K)
  • "blogging" (19K)
  • "email marketing" (30K)
  • "lead generation" (17K)
  • "SEO" (214K)
  • "social media marketing" (71K)
  • "marketing analytics" (6.2K)
  • "marketing automation" (8.5K)

See those numbers in parentheses to the right of each keyword? That's their monthly search volume. This data allows you to gauge how important these topics are to your audience, and how many different sub-topics you might need to create content on to be successful with that keyword. To learn more about these sub-topics, we move on to step 2 ...

Step 2: Fill in those topic buckets with keywords.

Now that you have a few topic buckets you want to focus on, it's time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.

For instance, if I took that last topic bucket for an inbound marketing software company — "marketing automation" — I'd brainstorm some keyword phrases that I think people would type in related to that topic. Those might include:

  • marketing automation tools
  • how to use marketing automation software
  • what is marketing automation?
  • how to tell if I need marketing automation software
  • lead nurturing
  • email marketing automation
  • top automation tools

And so on and so on. The point of this step isn't to come up with your final list of keyword phrases. You just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.

Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources report, available in the Traffic Analytics tool. Drill down into your website's traffic sources, and sift through your organic search traffic bucket to identify the keywords people are using to arrive at your site.

Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your customer-facing colleagues — those who are in Sales or Service and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.

Here at HubSpot, we use the Search Insights Report in this part of the process. This template is designed to help you do the same and bucket your keywords into topic clusters, analyze MSV, and inform your editorial calendar and strategy.

Featured Resource: Search Insights Report Template

Download the Template

Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly.

Like I said in the previous section, user intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it's more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. So, how does this affect the keyword research you do?

It's easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra-careful about how you interpret the keywords you target.

Let's say, for example, you're researching the keyword "how to start a blog" for an article you want to create. "Blog" can mean a blog post or the blog website itself, and what a searcher's intent is behind that keyword will influence the direction of your article. Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging? If your content strategy is only targeting people interested in the latter, you'll need to make sure of the keyword's intent before committing to it.

To verify what a user's intent is in a keyword, it's a good idea to simply enter this keyword into a search engine yourself, and see what types of results come up. Make sure the type of content Google is closely related to what you'd intend to create for the keyword.

Step 4: Research related search terms.

This is a creative step you may have already thought of when doing keyword research. If not, it's a great way to fill out those lists.

If you're struggling to think of more keywords people might be searching about a specific topic, take a look at the related search terms that appear when you plug in a keyword into Google. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.

How to Do Keyword Research for SEO: A Beginner's Guide (4)

Want a bonus? Type in some of those related search terms and look at their related search terms.

Step 5: Use keyword research tools to your advantage.

Keyword research and SEO tools can help you come up with more keyword ideas based on exact match keywords and phrase match keywords based on the ideas you've generated up to this point. Some of the most popular ones include:

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Featured Resource

(Video) Keyword Research Tutorial for BEGINNERS | Keyword Research For SEO 2023 | SEO Tutorial For Beginners

How to Find and Choose Keywords for Your Website

Once you have an idea of the keywords that you want to rank for, now it's time to refine your list based on the best ones for your strategy. Here's how:

Step 1. Use Google Keyword Planner to cut down your keyword list.

In Google’s Keyword Planner, you can get search volume and traffic estimates for keywords you're considering. Then, take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.

Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now — and reap the benefits for later.

Or perhaps you're just looking at a list of terms that is way too unwieldy, and you have to narrow it down somehow ... Google Trends can help you determine which terms are trending upward, and are therefore worth more of your focus.

Step 2: Prioritize low-hanging fruit.

What we mean by prioritizing low-hanging fruit is to prioritize keywords that you have a chance of ranking for based on your website’s authority.

Large companies typically go after high search volume keywords, and since these brands are well established already, Google typically rewards them with authority over many topics.

You can also consider keywords that have little competition. Keywords that don’t already have multiple articles battling for the highest rank can afford you the spot by default — if there’s no one else trying to claim it.

Step 3: Check the monthly search volume (MSV) for keywords you’ve chosen.

You want to write content around what people want to discover, and checking MSV can help you do just that.

Monthly search volume is the number of times a search query or keyword is entered into search engines each monthly. Tools like searchvolume.io or Google Trends can help you find out the most searched keywords over related keyword clusters for free.

Step 4: Factor in SERP features as you choose keywords.

There’s several SERP feature snippets that Google will highlight if used correctly. An easy way to find out about them is to look up the keywords of your choosing and see what the first result looks like. But for a quick overview of the types of SERP featured snippets, we’ll summarize what they are here.

Image Packs

Image packs are search results displayed as a horizontal row of images that appear in an organic position. If there’s an image pack, you should write an image-heavy post to win placement in it.

How to Do Keyword Research for SEO: A Beginner's Guide (5)

Paragraph Snippets

Featured snippets, or paragraph snippets, are short snippets of text that appear at the top of Google search results for quick answers to common search queries. Understanding the searcher’s intent and providing succinct, concise answers can help in winning the placement.

How to Do Keyword Research for SEO: A Beginner's Guide (6)

List Snippets

List snippets, or listicles, are snippets made for posts outlining steps to do something from start to finish — often for “How To” searches. Making posts with direct, clear instructions and formatting can assist in winning this placement.

How to Do Keyword Research for SEO: A Beginner's Guide (7)

Video Snippets

Video snippets are short videos that Google will display at the top of a search query page in place of text featured snippets. Posting a video on both YouTube and your website can help you win this placement if tagged in the targeted keywords people are searching for.

(Video) How to Do Keyword Research for SEO: A Beginners Guide

How to Do Keyword Research for SEO: A Beginner's Guide (8)

Step 5: Check for a mix of head terms and long-tail keywords in each bucket.

Head terms are keyword phrases that are generally shorter and more generic — they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.

It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?

  1. how to write a great blog post
  2. blogging

If you answered #2, you're absolutely right. But don't get discouraged. While head terms generally boast the most search volume (meaning greater potential to send you traffic), frankly, the traffic you'll get from the term "how to write a great blog post" is usually more desirable.

Why?

Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.

So check your keyword lists to make sure you have a healthy mix of head terms and long-tail keywords. You definitely want some quick wins that long-tail keywords will afford you, but you should also try to chip away at more difficult head terms over the long haul.

Step 6: See how competitors are ranking for these keywords.

Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitor, doesn’t mean it's important to you. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation.

If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those. However, don’t ignore the ones your competitors don’t seem to care about. This could be a great opportunity for you to own market share on important terms, too.

Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.

How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, Arel="noopener" target="_blank" hrefs allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.

Best Keywords for SEO

Understand that there's no "best" keywords, just those that are highly searched by your audience. With this in mind, it's up to you to craft a strategy that will help you rank pages and drive traffic.

The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on:

  1. The level of competition you're up against.
  2. Your ability to produce content that exceeds in quality what's currently ranking.

And You’ve Got the Right Keywords for Your Website SEO

You now have a list of keywords that'll help you focus on the right topics for your business, and get you some short-term and long-term gains.

Be sure to re-evaluate these keywords every few months — once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.

Editor's note: This post was originally published in May 2019 and has been updated for comprehensiveness.

Topics: Keyword Research

(Video) How to do keyword research for SEO | Step-by-step a Beginners Guide

FAQs

What are the 5 steps to be followed during keyword research? ›

You can get started using keywords by following these five simple steps.
  • Listen to your customers. Hopefully, you're doing this step already! ...
  • Type their questions into a search engine. ...
  • Research the popularity and competition of keywords. ...
  • Start using keywords on your website. ...
  • Track your results.
24 Jan 2022

How do I do keyword research for SEO for free? ›

8 free keyword research tools for SEO (that beat their paid...
  1. Rank Tracker. To find the most ample list of keyword variations and analyze their SEO profitability. ...
  2. Google Search Console. ...
  3. Google Ads Keyword Planner. ...
  4. AnswerThePublic. ...
  5. Keyword Tool Dominator. ...
  6. Google Trends. ...
  7. Google Correlate. ...
  8. Keywords Everywhere.
18 Jun 2019

What is keywords in SEO for beginners? ›

A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It's the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.

Can SEO be self taught? ›

It is a fact of learning that all education is self-education. Although others can facilitate learning, nobody can teach you anything--they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you'll have to take matters into your own hands.

Can I learn SEO in 2 months? ›

It takes 1-3 months to learn SEO at a basic level and as long as 6-18 months to learn SEO at an advanced level. How much time it takes to learn SEO depends on the number of hours each day you can study search engine optimization.

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational.

How do I get good at keyword research? ›

  1. Step 1: Make a list of important, relevant topics based on what you know about your business. ...
  2. Step 2: Fill in those topic buckets with keywords. ...
  3. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly. ...
  4. Step 4: Research related search terms. ...
  5. Step 5: Use keyword research tools to your advantage.
7 Jan 2022

What are the 5 types of keywords? ›

These are the five main keyword match types:
  • Broad match (max reach, min relevance)
  • Modified Broad match (slightly lower reach, greater relevance)
  • Phrase match (medium reach, medium relevance)
  • Exact match (min reach, max relevance)
  • Negative match (usually used to increase the relevance of the website visitors)
12 Aug 2019

Which Google tool is used for keyword research? ›

Keyword Tool uses Google autocomplete (which uses search behavior and data) to generate long-tail keyword suggestions for any term. Google autocomplete typically only gives you about five suggestions, but this tool shows you the hundreds of suggestions available.

How much should a beginner SEO cost? ›

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

How can I practice SEO at home? ›

6 Steps to Learn SEO for Free – Learn SEO at Home
  1. Understand the goal of SEO. ...
  2. Master keyword research. ...
  3. Know the difference between on-page and off-page SEO. ...
  4. Learn to identify UX signals. ...
  5. Embrace SEO-friendly content creation. ...
  6. Start link building.

What are the 3 key factors for a keyword? ›

Here goes:
  • Keyword Relevance. The relevance of a keyword or phrase to the subject matter on the page is positively the MOST important factor in keyword choice. ...
  • Keyword Search Volume. Obviously, if no one is searching for a keyword or phrase, optimizing for it won't help. ...
  • Keyword Competition. ...
  • Keyword ROI. ...
  • Keyword Intent.
23 Aug 2012

What are the 2 types of keywords? ›

When conducting keyword research it is important to consider two different types of keywords, one being high volume keywords and the other being long tail keywords. Knowing what each keyword type is can help you target the right keywords with your SEO strategy.

Can I learn SEO in a day? ›

Learning SEO complete involves practice which takes little time. But yes, with right resources and approach you can definitely reduce your overall learning time from months to weeks or even days. We give you 54 important lessons and things in SEO which you can learn in just one day.

What is the first step to learn SEO? ›

Here are the steps of teaching yourself SEO in 6 steps:
  • STEP 1 – Find a resource for beginners. ...
  • STEP 2 – Practice! ...
  • STEP 3- Find a Mentor. ...
  • STEP 4 – Join an SEO Group. ...
  • STEP 5 – Know what's going on in the SEO world. ...
  • STEP 6 – Rinse & Repeat.

Can you learn SEO in 3 months? ›

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

Can I learn SEO without coding? ›

The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code.

What is the best source to learn SEO? ›

To learn SEO step by step is possible with Quick Sprout (The Advanced Guide to SEO) or HubSpot, which can easily be named Best SEO resources. Reading is a great start, but without practice, you won't improve.

Is Learning SEO hard? ›

SEO is not necessarily hard to learn, but it does take time, effort, and persistence. If you are just starting and know nothing about search engines and how they work, you can expect to feel a bit overwhelmed initially, especially if you are trying to learn SEO on your own. However, it is important to keep trying.

What are three principles of SEO? ›

7 SEO principles to live by (and help your campaign succeed)
  • Research and integrate keywords.
  • Focus on user experience.
  • Optimize title tags.
  • Optimize meta descriptions.
  • Publish valuable content.
  • Tag images.
  • Link internally.

What is the easiest way to find keywords? ›

Free Keyword Research Tools
  1. Google Keyword Planner.
  2. Google Trends.
  3. Keyword Tool.io.
  4. Term Explorer.
  5. Moz's Keyword Difficulty Tool.
  6. SEMrush.
  7. Ahrefs.
  8. GrowthBar.
13 Feb 2020

What is the fastest way to rank a keyword? ›

Let's take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic.
  1. Measure Your Rankings. ...
  2. Target The Right Keywords. ...
  3. Clean Up Your Site Structure. ...
  4. Pay Attention To User Experience Signals. ...
  5. Optimize For Users & Search Engines.
2 Jun 2022

How do I increase keyword visibility? ›

How do I increase my visibility on Google?
  1. Register with Google Search Console.
  2. Submit an optimized sitemap.
  3. Check for crawl errors.
  4. Make your website mobile-friendly and fast.
  5. Identify high-performance keywords.
  6. Track keyword ranking.
  7. Use Google Analytics.
  8. Use focus keyword placement.

How do I create a list of keywords? ›

Basic tips for building a keyword list
  1. Think like a customer when you create your list. ...
  2. Select specific keywords to target specific customers. ...
  3. Select general keywords to reach more people. ...
  4. Group similar keywords into ad groups.

What are the 3 types of keyword matching? ›

There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match.

Which free tool is best for keyword research? ›

Free keyword research tools
  • QuestionDB.
  • Ahrefs Keyword Generator.
  • SEMrush Keyword Magic Tool.
  • Ubersuggest.
  • Moz Keyword Explorer.
  • Soovle.
  • Keyword Tool Dominator.
  • Google Trends.

Which SEO tool has the most accurate keyword search volume? ›

Google Keyword Planner is widely regarded as the best source of keyword search volume data, as it comes directly from Google itself. And it's not a secret the vast majority of SEO tools pull their keyword search volumes from GKP. But how accurate are the search volume numbers in GKP?

What is the best paid tool for keyword research? ›

15 Best Keyword Research Tools
  • Semrush.
  • Soovle.
  • Jaaxy.
  • Google Search Console.
  • Ahrefs Keywords Explorer.
  • SECockpit.
  • Google Keyword Planner.
  • KeywordTool.io.
10 Jan 2020

Can I learn SEO in a week? ›

☝️ To learn the basics of SEO, you need to spend 4-6 weeks studying SEO every day for at least a couple of hours. Once you master the basics, you can decide whether this is the career path you want to follow.

Can I learn SEO in month? ›

While it's a career-long journey, you can indeed learn SEO in about a month — enough to make a huge impact on your website and thus your business as a whole.

What is the cheapest SEO tool? ›

  • What Are Affordable SEO Tools?
  • SEO PowerSuite — Value Priced Desktop SEO Tools.
  • Mangools — Affordable SEO SaaS Tools.
  • Serpstat — All In One SEO Platform.
  • Ubersuggest — A Lower Priced SEO Tools Option.
  • Raven Tools — Integrated Platform for SEO and More.
  • Keywords Everywhere — Affordable Keyword Research.
25 Jul 2022

What skills do I need to learn SEO? ›

  • Empathetic analysis. ...
  • Collaboration with internal stakeholders. ...
  • Effective priority management. ...
  • In-depth keyword research. ...
  • Competitive SEO analysis. ...
  • Editing and writing skills. ...
  • Technical SEO. ...
  • Link building strategy.
6 Sept 2022

How do I target keywords for SEO? ›

Here's an easy three-step process for targeting keywords with blog content.
  1. Step 1: Identify keyword opportunities. Before you can target anything, you need to determine what keyword phrases are likely to bring in relevant traffic. ...
  2. Step 2: Narrow down your topic. ...
  3. Step 3: Write and optimize your post.
1 Oct 2022

How can I rank higher in SEO? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How SEO works step by step? ›

SEO Step-by-Step Tutorial
  1. Step 1: Find keywords.
  2. Step 2: Put keywords in the page title.
  3. Step 3: Put keywords in the page URL.
  4. Step 4: Put keywords in your meta description.
  5. Step 5: Put keywords in your H1 text.
  6. Step 6: Use keywords in the page's content.
  7. Step 7: Build links to your website.
  8. Step 8: Monitor your rank.
21 Jul 2022

What are the 7 C's of digital marketing? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What is the most difficult part of SEO? ›

Here's a look at four of the most challenging parts of search engine optimization.
  • Finding Trusted Information. ...
  • Taking a Comprehensive Approach. ...
  • Convincing Others that SEO Matters. ...
  • Paving the SEO Road. ...
  • The Importance of a Great SEO Strategy.
10 Dec 2014

What is five keyword give examples? ›

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

What are basic keywords? ›

In visual basic, Keywords are the predefined set of reserved words that have special meaning for the compiler. So the keywords in visual basic cannot be used as identifiers such as variable name, class name, etc., in our applications.

Can SEO keywords be two words? ›

Strictly speaking, a keyword means one single word. When the first search engines were launched, they had relatively simple algorithms, and many users used single words for their searches. But search engines support large key phrases with two or more keywords.

How do I get into SEO with no experience? ›

Here are the most common ways that people become SEO specialists:
  1. Take an SEO course (or several SEO courses)
  2. Learn SEO by optimizing their own website.
  3. Work at a marketing agency.
  4. Take on SEO clients.
  5. Get an online SEO certification or degree.
  6. Work as an “in house” SEO professional.

How do I set up keywords for SEO? ›

You should insert keywords into your content writing using the following steps:
  1. Use Keywords in Your Meta Description. ...
  2. Insert Keywords in Your SEO Title Tag. ...
  3. Use Keywords in Your Article Title. ...
  4. Use Keywords Within the First 200 Words. ...
  5. Insert Keywords Naturally Throughout the Article. ...
  6. Use Keywords in the Last 200 Words.
15 Jul 2022

How much does keyword research cost? ›

How much does Keyword Research Cost? A keyword research tool on its own costs about $200–$500 per month, depending on the number of queries you need. Then, the cost is in the time of doing the analysis and prioritizing keywords/topics to create SEO campaigns for.

Which keyword is best for SEO? ›

Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head terms”. So for people that are new to SEO, long tails are usually the best keywords to start with.

Is SEO a stressful job? ›

Any job can be stressful based on the type of performance required by your company. It is the same with SEO-related jobs. However, it is not as stressful as IT or other programming-related jobs.

Is SEO a hard skill? ›

At the top of the list of important hard skills is search engine optimization. Data from the study is based on a LinkedIn poll conducted by Microsoft with 600 global senior marketer participants.

What should I learn first in SEO? ›

Keyword research should be the very first step on your SEO journey. It is especially important in two common scenarios: Getting to know your niche – when starting a new website, keyword research can provide a great overview of what sub-topics are interesting for people in your niche or industry.

How fast can I learn SEO? ›

It takes 1-3 months to learn the basics of SEO. The basics of search engine optimization can be understood and learnt within 3 months, however, the more advanced concepts can take anywhere from 6-18 months. This is provided you are consuming knowledge daily and learning from experts.

Videos

1. Keyword Research for SEO: A Beginner's Guide for 2020 | Tech Tutorials
(energyhill)
2. Keyword Research Part 1 - SEO Unlocked - Free SEO Course with Neil Patel
(Neil Patel)
3. SEO for Beginners: Rank #1 In Google (FAST)
(Brian Dean)
4. Complete SEO Course for Beginners: Learn to Rank #1 in Google
(Ahrefs)
5. Keyword Research Tutorial | Keyword Research For SEO 2021 | SEO Tutorial For Beginners | Simplilearn
(Simplilearn)
6. How to Do Keyword Research for SEO - SEO full course - The Complete Guide
(Mindset IT Institute)

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