28 best real estate website designs that make you feel at home - 99designs (2023)

Real estate websites have to be designed to build trust, given that a home or property is one of the most important purchases somebody ever makes. The buyer has to trust that the real estate agency cares as much about their investment as they do. Once a website does that, it has to convert.

28 best real estate website designs that make you feel at home - 99designs (1)

A website’s goals depend on the kind of company it’s for, and there are a few different strategies real estate websites use to drive conversions:

  • Bringing viewers inside the listed properties and showing them around so that they’re pumped to visit it in person
  • Putting a face to a firm’s name, making the viewer feel like they already know the agent or team before they first meet
  • Giving viewers a crash tour of the area the real estate’s in and everything that’s awesome about it
  • Using maps to show viewers exactly where listed properties are located, down to the block

Take a look at the ways successful real estate websites put these design strategies into action.

Real estate websites that bring you inside

Real estate agencies’ primary goal is to sell (and lease) properties. It’s a whole lot easier to get attractive properties sold and leased, and a website that highlights on beautiful spaces can make sales a cinch.

While this approach requires hiring a professional photographer, the investment is well worth it. When viewers look at spaces online, they’re imagining themselves living and working in those spaces. They’re picturing their families gathered around the dining room table for a meal lit by the crystal chandelier or their teams working together in a fun, comfortable work space that gives their brand a home.

Thus, these viewers need to see authentic, high quality photos of the place. Once you have these images, make sure other site elements like typography and color schemes are toned down so that the photos can really shine.

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28 best real estate website designs that make you feel at home - 99designs (3)
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Website designs that give viewers a walk-through are perfect for real estate agencies that specialize in luxury homes and rentals. The design for Rothstone Development Co. above accomplishes this by putting the viewer inside of a home from the moment the site loads–placing the viewer right in the living room where she can take in the window view of the garden outside. The design for Jayalakshmi Group similarly takes viewers on a virtual tour with a big slider image from the point of view of having just strolled into the office.

Websites that personalize real estate shopping

Real estate transactions can be intimidating, partially because they often feel so impersonal. You’re reduced to a bunch of numbers like your income and your credit score, and then they push a mountain of paperwork across the desk for you to sign.

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28 best real estate website designs that make you feel at home - 99designs (9)

Real estate websites can cut out the intimidation factor by designing with approachability in mind. This means choosing inviting colors like the soft blue used in CMS Brokers’s website or an open-feeling, scannable layout and warm colors like those featured on Ed Ryland’s website.

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28 best real estate website designs that make you feel at home - 99designs (10)

One thing all these website designs have in mind is that they give their services human faces. When you’re greeted by a warm smile, like the realtor in the ReMax web design above, instead of a bunch of buildings or stats, it’s easier to build a relationship with a brand from the moment you log on. This design keeps the friendly feeling throughout the website with icons that make the interaction feel casual, like a thumbs up reminiscent of Facebook’s Like button.

Although any kind of real estate website can benefit from humanizing design, brands that work with clients going through emotionally charged transactions, like downsizing empty nesters and young families buying the homes where their children will grow up, get the most mileage out of this type of website.

Real estate websites that showcase the locale

When you buy a home, you don’t just move into the house—you move into its neighborhood. Real estate companies that work in highly desirable places can capitalize on this by showcasing the locales on their websites. This kind of design tends to feature big, crisp header photos that persuade the potential buyer to move into (or even spend a weekend in) the area.

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28 best real estate website designs that make you feel at home - 99designs (16)
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The design for Tampa Bay Lifestyle Properties keeps the beachy theme consistent with a color palette of dark blue and sandy tan without losing the upscale identity it communicates through serif fonts in its headers. It even has a widget showing the current temperature in Tampa—just a little nudge to anybody way up north, all bundled up for the winter, to imagine themselves in their new Tampa home.

In the website for White Elephant Real Estate, a vast white background communicates that the sky’s the limit for rehabbing the properties they deal with. The brown serif font suggests trustworthiness, and the clear navigation up in the header makes it super easy to get started on selling a distressed property in the Mid-Atlantic—a market the viewer probably didn’t realize could be home to serene, tropical-looking getaways like those in the website’s pictures.

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This type of design is ideal for a brand that’s selling experiences, like a vacation rental website or a roommate directory aimed at young professionals moving to a major city. When the lifestyle an area offers is just as important as the actual real estate there, an effective website shows it off.

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Real estate websites that put their properties on the map

For a lot of real estate clients, location is key—not just the specific city but right down to the block. With this in mind, many real estate websites make maps their focal points, showing visitors precisely where each property is located and what it’s located near.

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This kind of website is especially helpful for commercial buyers who don’t just think about rent prices and maintenance costs but about access to thoroughfares and available parking. By seeing exactly where a building (or an empty lot) is on a map, a business owner with specific location needs can decide in an instant whether the property fits their criteria. Helping buyers filter out properties based on logistics isn’t the only way these kinds of websites work—they also make it easy to compare a lot of prices and a lot of property specs quickly.

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28 best real estate website designs that make you feel at home - 99designs (25)

The website design for Daal breaks cities down block by block, then parcel by parcel. After zeroing in on a particular building, the viewer can get all of its vital stats like the number of floors it has, the number of apartments in the building and even the hours its main door is unlocked. The design for Housing makes the house hunt super customizable, giving viewers tools to filter their property search results by lease types, apartment amenities, whether they’re furnished, semi-furnished or totally empty and whether they’re listed by their landlords or by real estate brokers.

All kinds of buyers can get a ton of valuable information from this kind of website. For commercial listings, a great website design makes it easy to see information like loading dock accessibility and the amount of employee parking available. Beyond filtering results and making it easy to compare, websites like these can show residential buyers what’s near the houses they’re considering, like schools or nightlife.

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28 best real estate website designs that make you feel at home - 99designs (27)

House your business in a great real estate website

Each of these types of real estate websites work because they spur interest in the target audience. When you’re planning your website design, determine exactly who your target audience is and how your brand appeals to them. This will help you understand which kind of design, or combination of design types, is most effective for your website.

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FAQs

28 best real estate website designs that make you feel at home - 99designs? ›

While many people have made money with virtual real estate investments, some have also lost profits. After all, investments like this are high risk with the potential of high rewards–it's not guaranteed.

What should a well designed website include real estate? ›

12 Must-haves for a strong real estate website
  • #1 Simple navigation. ...
  • #2 Advanced search options. ...
  • #3 Map location. ...
  • #4 Responsive design. ...
  • #5 Community and neighborhood guides. ...
  • #6 Photographs and videos. ...
  • #7 Contact forms. ...
  • #8 Mobile compatibility.
Mar 25, 2021

How do I create a website like online real estate? ›

Basic requirements for making a real estate agent website
  1. Strong SEO. ...
  2. A smart domain name. ...
  3. Intuitive navigation and responsive design. ...
  4. Multiple listing services access. ...
  5. Live search. ...
  6. An adequate set of images for each real estate asset. ...
  7. Video or virtual excursions. ...
  8. Messaging.

Which is the best real estate website in India? ›

Most Visited Real Estate Websites in India
RankWebsiteCategory
1housing.comBusiness and Consumer Services > Real Estate
299acres.comBusiness and Consumer Services > Real Estate
3magicbricks.comBusiness and Consumer Services > Real Estate
4nobroker.inBusiness and Consumer Services > Real Estate
1 more row

What are 10 elements of a good website? ›

The Top 10 Most Important Elements of A Website Design
  • 1 Navigation. The website design should be easy to navigate and the menu items should easily accessible from any page. ...
  • 2 Visual Design. ...
  • 3 Content. ...
  • 4 Web Friendly. ...
  • 5 Interaction. ...
  • 6 Information Accessibility. ...
  • 7 Intuitiveness. ...
  • 8 Branding.

What are 5 characteristics of a good website? ›

The 6 most important characteristics of a good website include:
  • A clear purpose.
  • Quality content.
  • Outstanding UX and UI.
  • Great performance.
  • Multi-device optimization.
  • High security.
May 22, 2022

Is virtual real estate profitable? ›

While many people have made money with virtual real estate investments, some have also lost profits. After all, investments like this are high risk with the potential of high rewards–it's not guaranteed.

Can you make money buying virtual real estate? ›

Digital real estate is a rapidly growing market that offers investors new opportunities to make money. With the rise of the internet and new technologies, people can now invest in a range of digital assets, from websites to virtual land. There are various ways to make money from digital real estate.

How do you make money from virtual real estate? ›

How To Make Money From Digital Real Estate
  1. Build Or Buy Websites. Building a successful website or buying an already established one is the most common form of digital real estate investing. ...
  2. Build A Blog. ...
  3. Advertising. ...
  4. Renting Website Space. ...
  5. Social Media. ...
  6. Flip Domain Names. ...
  7. Buy And Sell Crypto Or NFTs. ...
  8. Buy Virtual Land.
May 2, 2023

Can US citizen sell property in India? ›

If you are a Non-Resident Indian, you can sell the property to a Resident Indian without restrictions. If the buyer is a Non-Resident Indian or a Person of Indian Origin (POI), you may need the approval of the Reserve Bank of India (RBI). You are not allowed to sell the property to a foreigner.

Which site is best for selling property? ›

Best Real Estate Agent Websites
  1. Zillow. Best for: Buyers, renters, sellers, finding agents, finding mortgage lenders. ...
  2. Realtor.com. Best for: Buyers, sellers, renters, finding agents, finding mortgage lenders. ...
  3. Redfin. Best for: Buyers, sellers, finding agents. ...
  4. Trulia. ...
  5. MLS. ...
  6. CENTURY 21 Real Estate. ...
  7. RE/MAX. ...
  8. Coldwell Banker Realtors.
Oct 14, 2022

How do I advertise my property? ›

What Are The Best Ways to Advertise Or Promote Your Property?
  1. Professional photographs, Video, floor plans and copywriting. ...
  2. Signboards in front of the property. ...
  3. Agent database property promotion. ...
  4. Print campaign of property brochures. ...
  5. Digital campaign across a range of websites, real estate portals and social media.
Feb 18, 2021

What are 3 things every website should have? ›

5 Things Every Website Should Include
  • Clear description of who you are.
  • Contact page.
  • Small chunks of information.
  • Easy mobile navigation.
  • Customer testimonials.
Oct 21, 2020

What are the 7 C's website design elements? ›

The 7C's of Website Design stand for Creativity, Consistency, Clarity, Content, Continuity, Compatibility and Customisation. These 7 steps provide you with a foolproof process for creating the best website design for your business.

What makes a very good website? ›

Several factors such as consistency, colours, typography, imagery, simplicity, and functionality contribute to good website design. When designing a website there are many key factors that will contribute to how it is perceived. A well-designed website can help build trust and guide visitors to take action.

What makes a bad website design? ›

There are six things bad websites have in common. A cluttered layout, hidden navigation menu, lack of color contrast, non-responsive design, and inconsistent typefaces are a few hallmarks of bad website design. Still, the main issue with sites with poor design is a lack of user-centricity.

What is a website's weakness? ›

Weaknesses. It refers to the features of your website that slow down your progress or prevent you from achieving your objectives and goals. To identify your website weaknesses you can compare a feature of your website with the same feature of competitor website.

What do users want from a website? ›

Customers expect websites to have clear and easy navigation so that nothing is hard to find or more than a few clicks away. This applies to every aspect of the website, including account management, customer service and products.

What is the highest paid digital real estate? ›

1. The Sandbox sets a record, with $4.3 million sale of digital land. Republic Realm, which owns and develops virtual real estate, purchased a property last year from Atari.

What is a metaverse real estate? ›

Real estate in the metaverse refers to land parcels and buildings in the virtual environment. The land in the metaverse is virtual, implying that it has no physical attributes. Land parcels in the metaverse are essentially pixels that act as programmable spaces in virtual reality platforms.

What is the most profitable type of real estate? ›

Commercial real estate is known to yield higher returns than residential real estate. If you can afford to manage a commercial space, it can prove lucrative over time, depending on your area.

How much can you make in virtual real estate? ›

Virtual Real Estate Assistant Salary
Annual SalaryMonthly Pay
Top Earners$90,000$7,500
75th Percentile$58,000$4,833
Average$52,654$4,387
25th Percentile$33,000$2,750

How do you become a metaverse real estate? ›

Metaverse Real Estate Agent Qualities
  1. Real estate agents must know how to network in the Metaverse community.
  2. Realtors should use cryptocurrencies. ...
  3. They should be tech-savvy. ...
  4. A good agent will have extensive knowledge of the Metaverse market and know how to navigate the complex legal landscape.
Jan 18, 2023

How much does virtual land sell for? ›

The deal was announced on May 22, 2022. The average price among the top 10 metaverse deals is $2.06 million, enough to buy a below-average real-world home in places like Hollywood Hills, Beverly Hills, or Malibu. The top ten all-time virtual real estate deals combined is $20.6 million.

Is digital real estate passive income real? ›

Benefits of Owning Digital Real Estate

Investments are a great way to generate passive income and boost financial security over time, and digital real estate is no different. However, not all investments are created equally, and the right assets can make all the difference in your portfolio.

How do you make passive income? ›

10 Passive Income Ideas for 2023
  1. Dividend stocks. ...
  2. Investing in a high-yield savings account or certificate of deposit (CD) ...
  3. Affiliate marketing. ...
  4. Real estate investing. ...
  5. Peer-to-peer lending. ...
  6. Real estate investment trusts (REITs) ...
  7. Rent out parking space. ...
  8. Rent out a room in your home.
May 9, 2023

How can I make passive income online? ›

30 Easiest Passive Income Ideas
  1. Start a dropshipping store.
  2. Create a print-on-demand store.
  3. Sell digital products.
  4. Teach online courses.
  5. Become a blogger.
  6. Sell handmade goods.
  7. Run an affiliate marketing business.
  8. Sell stock photos online.
May 9, 2023

Do US citizens have to pay taxes on foreign property? ›

United States citizens who move to other countries still need to file their taxes and report their assets, which means that they have to report the real estate that they own in other countries.

What NRI means? ›

An Non Resident Indian (NRI) is an Indian Citizen who resides in India for less than one hundred & eighty two days during the course of the preceding financial year, or. who has gone out of India or who stays outside India for the purpose of employment, or.

Can I sell a house in the USA as foreigner? ›

To both buy and sell property in the U.S. as a Resident Alien, you'll follow the same process and tax laws as U.S. citizens. You'll have to pay capital gains tax to the U.S. government, and probably similar taxes to your own home government as well.

Where do houses sell the fastest? ›

Nashville was the hottest market, with an average listing time of 14 days. Seattle was the second fastest-moving, averaging 17 days. Omaha and Salt Lake City both averaged 18 days, and Cincinnati, Birmingham, Charlotte, Denver, Las Vegas, Manchester and San Francisco were also among the busiest.

Is 100 saves on Zillow good? ›

It's hard to know how many saves on Zillow is good in 2022 because Zillow only keeps track of views and saves from the previous 30 days, and it fluctuates. But in a high seller's market, a couple hundred Zillow saves usually means that your house will sell quickly and for a good price.

What are the 4 P's of marketing in real estate? ›

Activities you choose to bring your product and service to consumers will depend on the brokerage you work for, local market circumstances, and competition. Whatever the combination, however, your marketing mix should include four variables, known as the four Ps – product, promotion, price, and place.

How can I grow my real estate business fast? ›

Keep these tips in mind as you take your real estate business to the next level.
  1. Be More Purposeful With Networking. ...
  2. Improve Time Management. ...
  3. Email Your Leads. ...
  4. Hire an Assistant. ...
  5. Let Go of Fear. ...
  6. Ask for Referrals. ...
  7. Don't Be Afraid of Social Media.

How do you write a real estate ad that sells a house fast? ›

We're here with eight tips for you to write a real estate listing description that sells.
  1. Describe the property accurately. ...
  2. Choose adjectives wisely. ...
  3. Avoid red flag words. ...
  4. Include words that add value. ...
  5. Highlight unique features. ...
  6. Take notice of punctuation. ...
  7. Leave out super basic info. ...
  8. Use great photos.

What are the 4 components that make up a good website? ›

When creating and developing the website, be sure to focus on integrating the components mentioned above, which are SEO, UI and UI, branding, and customer engagement. With all these essential components, you can have a solid website that can work wonders for your business!

What are the 5 elements to a good website design quizlet? ›

The five elements of lines, shapes, mass, texture, and color are the building blocks of design.

What are the 7 website design elements? ›

The 7C's of Website Design stand for Creativity, Consistency, Clarity, Content, Continuity, Compatibility and Customisation. These 7 steps provide you with a foolproof process for creating the best website design for your business.

What makes website attractive? ›

Fresh, Quality Content. Be succinct, interesting and new. Use language that makes sense to your audience—avoid jargon, corporate speak and acronyms. Explain your “Why.” Visitors have short attention spans: spell correctly, be accurate, be relevant and update regularly.

What are the 12 design principles? ›

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity.

What are the four C's of website design? ›

Ready to Grow? Website design can be tricky to get just right, so we at Studio Culture have compiled a list of the “4 C's” – clarity, colour, content, and call to action – to help you get started. These key features are things you can always keep in mind when planning to design a website.

What are 5 elements of good design layout? ›

Watch to learn about five layout principles: proximity, white space, alignment, contrast and repetition.

What are the 5 major components of a Web page? ›

The Main Components of a Website
  • Layout. The layout or structure of the website refers to your website's hierarchy. ...
  • Content. Your content is what your users are there to see. ...
  • Call-to-Action. One of the most crucial types of content is the call-to-action. ...
  • Blogs. ...
  • Design. ...
  • Function. ...
  • Site Search. ...
  • Contact Channels.
Mar 1, 2022

What is a good site structure? ›

A good website architecture should do the following: Group topically related content together. Organize groups in a logical hierarchy. Highlight your most important pages.

What are the 8 parts of the website? ›

8 basic parts of a website
  • Navigation bar. The navigation bar, also known as the menu bar, lists the different pages of the website at the top of the page. ...
  • Slider. The slider operates like a slideshow, allowing certain images to slide and appear from side to side. ...
  • Featured image. ...
  • Header. ...
  • Content. ...
  • Footer. ...
  • Blog. ...
  • Landing page.
Feb 3, 2023

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